MIMOSU launches 3-step fragrance-free scalp care kit

MIMOSU said it launched a global 3-step scalp care and hair growth ritual kit on Aug. 6, targeting build-up, hard water damage and sensitive scalps with a low-pH, fragrance-free formula. The brand is leaning on clean beauty claims, consumer reviews and international compliance as it expands beyond Amazon US.

Why it matters: - MIMOSU is betting that clean hair care can deliver both gentle ingredients and strong scalp-cleansing performance. - The launch targets consumers looking for fragrance-free, low-pH scalp care instead of harsher anti-hair loss treatments. - Hard water buildup and scalp irritation are major pain points in routine hair care, especially for sensitive scalps.

What happened: - MIMOSU, a clean beauty brand under Meong Seok Global Corp., announced the global launch of its MIMOSU 3-Step Scalp Care & Hair Growth Ritual Kit on Aug. 6 in Seoul. - The kit is built around fermented rice water and is positioned around the idea that “Hair Care is the New Skincare.” - The product line is currently available on Amazon US and is expanding into retail channels across Europe, the UK, the Middle East and Australia.

The details: - Step 1 is a fragrance-free Rice Water Shampoo Bar, sold in a 150g solid format and described as 100% plastic-free. - The shampoo bar is EWG-verified and uses fermented rice water to cleanse while maintaining a low-pH scalp barrier. - Step 2 is an ACV Rice Water Hair Vinegar, sold in a 300ml bottle and designed to exfoliate the scalp. - The hair vinegar combines fermented rice water with apple cider vinegar to dissolve hard water mineral deposits, lift dead skin cells and help restore scalp pH balance. - Step 3 is a 97% Fermented Rice Water Scalp Mist, sold in a 200ml format and used as a leave-in essence. - The scalp mist includes biotin and is designed to support follicles and create a hair growth-friendly environment. - Zio Kim, CEO of Meong Seok Global Corp., said fragrance-free, minimal formulas can still deliver deep-scaling performance without adding irritation. - MIMOSU says the products are engineered to address stubborn scalp buildup and clogged pores linked to hard water exposure. - The brand says the routine draws on Korean fermented rice water heritage and minimal, eco-friendly formulations. - The company says the collection has sold more than 200,000 units on Amazon across solid shampoo bars and hair vinegars. - The products hold an average 4.6-star rating based on more than 4,700 customer reviews. - MIMOSU says it has full regulatory notifications and approvals, including European CPNP, UK SCPN and Dubai Municipality notifications. - The collection won the 2026 Seoul Award for Outstanding Product. - MIMOSU is an Amazon Launchpad brand. - The Amazon store is available at the company's Amazon store.

Between the lines: - The launch fits a broader move in beauty toward “skinification,” where scalp care is marketed more like facial skincare. - The emphasis on fragrance-free and minimal ingredients suggests MIMOSU is aiming at consumers who associate clean beauty with lower irritation risk. - The heavy focus on ratings, sales volume and regulatory readiness signals that the brand is trying to prove commercial traction and cross-border retail readiness, not just product claims.

What's next: - MIMOSU says the scalp care collection will continue expanding into retail channels in Europe, the UK, the Middle East and Australia. - Broader availability could help test whether the brand’s clean-beauty positioning translates outside Amazon and into physical retail.